![]() ![]() Purple actually runs great ads in general (and we’ve got some with fantastic ad headlines below), but for some reason this ad didn’t have anything other than the brand name in the headline. You can include your brand name, but that shouldn’t be it. People are already seeing that when they read the primary ad text, and it does nothing to contribute to the ad itself. You also don’t want to simply use your brand name for the headline either. The ad below completely lacked a headline. Any chance to add more context or to enhance your ad (giving it a little “oomph”) is one that you want to take. ![]() You’ll notice under the creation screen that it says “Headline (Optional).” That’s definitely technically true, but it doesn’t mean that you want to just get lazy here. The first mistake a lot of brands make is leaving a headline out altogether. The Key Mistakes Advertisers Make with Facebook Ad Headlinesīefore we look at what you want to do with your Facebook Ad headlines, I want to take a quick look at what we don’t want to do. We’ll look at how to tackle these later on, too. One thing we want to flag for you: Carousel Ads will have multiple slides, which will each have their own individual headlines. You want to use this headline to strengthen the ad overall, and to help clarify what it is that you’re offering. We’ll look more at how to do this in a few sections along with a few examples. You can highlight a great sale (15% off), mention a USP (“Premium Cottonwear Ethically Made”), promote branding with something clever, or just state exactly what the product is. The headline, however, gives you another chance to reinforce your overall message. It’s not front and center stage, so does it actually matter? It’s easy to understand why so many brands completely devalue the headline altogether. The headline is “Dentist Quality Night Guards,” which appears in large, bold next near the CTA. You can see what this looks like in this ad, here. (You get 40 characters before the headline may be cut off). Your Facebook Ad headlines appear below the ad’s visual, and it’s typically brief. Headlines, however, do still matter, and they can significantly increase your conversion rates. (You can learn more about how to write killer Facebook Ad copy here). The primary ad text, which shows up above the image or video and is the first thing that users see is the most important. We’re going to level with you: Your Facebook Ad headline is not the most important text in your ad copy. Let’s try to fix this once and for all! □ What Exactly Is a Facebook Ad Headline? Nonetheless, Facebook Ad Headlines don’t seem to receive the attention they should. We understand that these headlines are necessary to capture user attention and interest and that without them we’ll never be able to move our campaigns forward. We’ve got tools out there like CoSchedule’s headline analyzer that are designed to help you mathematically and creatively structure strong, high-performing headlines that will get clicks. When you’re writing a blog post or creating a video, you know that the headline is important. In this post, we’re going to take a close look at how to write powerful headlines, giving you best practices and a few different formulas that you can test for your Facebook Ad campaigns. And in spite of this, for some reason, headlines on Facebook Ads are often ignored or underutilized.Įven though your Facebook Ad headlines aren’t given the same visual priority as other types of headlines, they are just as important, and they can make a big impact on the overall success of your ad campaigns. We prioritize headlines for blog posts, YouTube videos, webinars, and even emails (if you count subject lines, which I do). Facebook Ad headlines may not be the most prominent part of your campaign, but they should be used to strengthen it to increase conversions. ![]()
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